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Program Title: Associate Degree Program in Marketing
Description: Marketing is not just selling a product or service but creating a complete market for it. It is a skill which requires creativity, patience and tremendous hard work. A degree course in marketing will help you understand all aspects of marketing including buying, selling, advertising, pricing, distribution and research. As a Marketing professional, you will research new products and services, supervise product development, and work with advertising and sales managers to establish firm's products and services and to attract potential users.
Syllabus: The course is structured to help you understand each aspect of marketing thoroughly. Topics include:
- Introduction to Business
- Marketing Management
- Technology and Information
- Financial Accounting
- Sales Force Management
- Marketing Communications
- Industrial Marketing Management
- Services Marketing
- Workplace Communication & Presentations
- Computer Information Applications
- Consumer Psychology
Accreditation: The Accrediting Council of Independent Colleges and Schools
Format of Education: Online Course
Language: English
Job Opportunities: There are ample job opportunities for marketing professionals. You can choose to work as a sales manager, media buyer, account coordinator, advertising or public relations manager. According to the U.S. Bureau of Labor marketing jobs will increase by 21% in the next five years. Entry-level salaries are usually between $25,000 and $40,000. However, with experience it can go up to $120,000 annually. Employment can be found with private businesses, companies, production houses and even government agencies. You can also start your own business as a consultant.
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